Multi-Benefit Korean Beauty: 24/7 Touch Up Skin-Perfecting Cream* Review

How often does it happen to you guys that you see a beauty product and have no idea about its purpose or function? As a seasoned beauty fanatic, I pride myself on being well-versed in the world of make-up and skincare, yet Korean beauty products sometimes still baffle me - like this 24/7 Touch Up Skin-Perfecting Cream* ($22 for 0.61 fl oz/ 18ml, available here) I received to try from the US-based K-beauty retailer Peach & Lily.

If you've never heard about Peach and Lily, they carry a curated selection of mostly Korean skincare from popular brands such as Mizon or May Coop, but they also specialize in bringing new and exciting K-beauty launches to the US. I have previously never heard about the brand 24/7 so it was interesting to read that they focus on releasing make-up products with skincare benefits. When I first opened the box of the Touch Up Skin-Perfecting Cream, I thought it was a concealer; but it's actually a subtle shimmer cream that can be applied as a highlighter on the cheeks, dewy make-up primer or used throughout the day to bring more glow to the face. The Touch Up Cream contains castor oil, glycerin and adenosine to provide anti-ageing benefits for your skin.

The Cream is packaged in a simple squeeze tube with a small opening at the nozzle, which is great because you certainly don't need a lot of product to achieve a glowy result; I also find that the amount of product you get in a tube is great value for money. Now, the first thing I noticed about this product is the scent: unfortunately, it smells very strongly of something akin to baby powder, and at least on me, the fragrance really lingers on the skin after application. A lot of Korean products have these strong fragrances, so I guess it was to be expected, but I could certainly use without it in this product or at least I wish it was not as tenacious.

The texture of this highlighting cream also took me by surprise. It is quite thick, and very, very rich and creamy. I'm not sure why Peach & Lily descibe it as lightweight on their website, because to me, it's the exact opposite: it's viscous and dare I say, quite oily on the skin. Even when applied in the tiniest amount possible on top of my cheekbones, it leaves behind a glow that's due more to its glossy finish and not any visible sparkle or shimmer in the product. It does contain a very subtle, refined pearly sheen, but honestly what I notice more is the wet effect of the product sitting on top of the skin. Throughout the day, it doesn't set and remains tacky on the face, and unfortunately gathers a bit in my fine lines - I've also tested it as a brightener layered under concealer on my under eye area, and it caused creasing there as well. Mind you, the skin on my cheeks is normal, and I would say my under eyes are a bit dry and dehydrated... so I'm not sure how dry your skin would have to be for this product to absorb more into the skin. Needless to say, I have not tested it on my entire face as a primer - that would just be a catastrophe waiting to happen.

I speculate that my somewhat negative feelings towards the formulation of this 24/7 Skin-Perfecting Cream may stem from cultural differences between the West and the East. Yes, I like to highlight my face in strategic areas, and yes, I sometimes like my base to look extra glowy - but I absolutely prefer something that sets on the skin and doesn't move throughout the day. Who knows, maybe in Korea they like their mul-gwang so much they don't mind a wet gloss to their cheeks - or maybe it would work better if your skin were in need of some serious boost of moisture. For me, I guess I'll stick to my powders and thinner textured highlighting sticks. Do you prefer to enhance your glow with liquids and creams or powder highlighters? Would you wear a 'wet' highlighter on your cheeks?

Disclaimer: Product featured in this post is a press sample I received from the brand's PR for review consideration. All links are non-affiliate. All opinions are 100% honest and unbiased, no matter if the product featured was purchased with my own money or provided free of charge. Thank you for reading!