I have noticed in the past few months that a lot of my favorite blogger friends decided to say goodbye to their beauty blogs. Some of them have concluded it just wasn't fun anymore, some preferred to devote their finite free time to other pursuits, some are still writing but have changed their focus from make-up and skincare. I, too have been wondering whether it's worthwhile to keep on trucking, given how sporadic my posting is now with baby Julian on board. I figured maybe I'll share my reflections about beauty blogging as a hobby in this day and age, mostly because I'd love to hear your thoughts too. So here goes.
There's a vast difference these days between professional (as in, earning revenue: be it from ads, affiliate links or sponsored posts) and personal blogs. Obviously there's a lot of grey area - many personal blogs do make a little bit of money on the side as a bonus perk to a beloved hobby, and before anyone gets their feathers ruffled, I personally have absolutely no problem in that and have myself earned a little from writing a couple sponsored posts in the past. To me it boils down to this - are you actively motivated to blog because you're counting on that revenue to pay or contribute to your bills? If so, in my mind you are indeed a professional blogger. And you may try to convince me otherwise, but I strongly believe that most professional bloggers are going to blog differently from someone who does it just for fun. I'm not saying your blogging job can't also be a passion - I belive it is for most professional bloggers - but you're not going to write in the same way when you need the money to buy your groceries versus when you're doing it just to enjoy. It has nothing to do with honesty, disclosure etc.; it's just a matter of perspective.
If you were to ask me for advice on starting a beauty blog today, I would tell you not to do it. Or I guess, scratch that, I'd ask you a question in return - what are your expectations? What are you hoping to gain from beauty blogging? Do you want exposure, an audience, growth, free products or sponsorship deals? Then probably YouTube would be a better bet, albeit bear in mind that it's going to be VERY difficult as the beauty guru market is oversaturated as it is. Do you just want to start and see how it goes, hoping to get noticed? You'll probably end up deeply disappointed. Or lastly, do you enjoy pouring words onto the (web)page, and would like to meet like-minded beauty enthusiasts? Then yes, please, go for it. I truly think this is the only reason any of us blogging hobbists are still here today.
With one caveat though. I may be wrong, but compared to when I first started Rocaille Writes, I do see much less of a community in the beauty blogosphere these days. Like I mentioned in the opening paragraph, SO MANY of us have already left the scene. I've also noticed a significant decline in commenting, and I'd be the first to blame - these days I just don't have the time to leave comments. We also don't do tags or collabs anymore. And it may be just me, but we stopped having these lengthy conversations on Twitter; I'm in fact seriously considering deleting my Twitter app, and I hardly ever check it from my desktop. The only social media outlet that still remains is Instagram, and I love our little community there, but at the same time I don't think Instagram can replace beauty blogs entirely, even now with the option of uploading multiple photos. Because while Instagram can provide all the visual content, I still think beauty blogs are primarily verbal, and it's always the writer's voice that drives me to certain blogs and not the others.
As for still feeling passionate about beauty 8 years after I clicked 'Publish' on my first post, yes, I continue to enjoy trying out and experimenting with new products. However, I often feel very ambivalent about reviewing certain brands or products. The main reason is that I don't want to be a 'beauty influencer': that is, I don't want to influence you to shop for products you don't need. I would like to think that maybe if you're already contemplating a well thought-out purchase, then my review of a product can help you make an informed decision, but I am aware that oftentimes, sharing my favorite products will entice you to spend unnecessarily in some way, and it is a form of promoting the consumerist mindset.
Secondly, the number of products I would like to share with you seems to be growing smaller and smaller. Mostly because I'm purchasing a lot less than I used to, and secondly because I'm feeling quite burnt out on reviewing PR samples (which I receive very rarely anyway). It often has nothing to do with the actual products sent for review and everything with the communication between myself and the PR company. I don't even want to say how many times my emails have gone unanswered, packages with samples ended up never being sent, how many times I was dropped by a brand for no reason - except maybe actually sharing my honest opinion, and a positive one at that? In many instances, my relationship with the PR has made me avoid a certain brand, regardless of the quality of the products. It just leaves a bad taste in your mouth, you know?
At the end of the day though, Rocaille Writes is here to stay. Primarily because for me, beauty blogging is therapeutic, and without it, I'm just a stay-at home sleep-deprived mom with stacks of dirty dishes and mounds of unwashed laundry. Hmm, maybe that came out wrong: I'm happy to be one. But I want and I need this one small creative thing for myself that is keeping a beauty blog, and I refuse to let it go. Like I said in the past in this post, Rocaille Writes may not be about reviewing the latest limited edition collection in a snap, but I have so much more than that to say. If only the days were longer, you guys!