Sunday, March 23, 2014

Going with the flow, or going with the crowd?

This is going to be a bit of a different post - so if you're not a blogger yourself, or actively involved in the beauty blogging community, the following might not be of any interest. But for those in a similar conundrum: the blogging blahs have settled, and in my experience if I don't air out whatever is currently bothering me, there may be here for good. So here are some random observations about the state of the beauty blogging union, and my place in all of this.

When I started this blog back in 2009, blogosphere was very much a different beast altogether. Reading blogs was still a relatively niche past-time, being a blogger was very alternative - or simply weird for non-blogging people. Blogs seemed more personal, and intimate, and the community was tight but open to newcomers. That's why it was so enticing to be a part of it; I wanted a space to let the creative juices flow and show my point of view, and I wanted likeminded friends to discuss all things beauty. To a lot of you, it might still be the case - but I feel like something HAS changed.

In 2014, many of those beauty blogs are now competitive buisnesses. Sure, businesses with a strong focus on writing, product photography and social media presence - but so are women's magazines. It's all about the New! Just Released! Limited Edition!, PR samples, press events. Churning out swatches and a review the minute you lay your eyes on a product, because it's all about who can be the fastest, who has the freshest trend. Posts at different blogs featuring a newly released product come all at the same time like a huge wave, and it's really rather interesting (dare I say, annoying?) to see five subsequent Instagram photos from different bloggers featuring the exact same eyeshadow palette that has just landed on their doorsteps. The more posts and YouTube videos about the same product, the more hype around the product, the more people are frantically trying to purchase, now now now, before it's gone.

Now, for a necessary disclaimer: I absolutely do not begrudge successful bloggers' success, or the fact that they have been able to make a career out of something they love. I also understand that what beauty blogs focus on are essentially commercial products, and so brand relationships form and have to be maintained. But - it IS walking a thin line between being truthful to yourself and fearing a cold shoulder from a big company, and no amount of disclaimers is going to change it. Some pull it off with more aplomb than the others, and that's were my readership preferences lay - but that's something you absolutely have to judge by yourself.

What I'm trying to say is that the beauty blogosphere is not what it used to be, and I don't regard is as something pejorative - call it progress or necessary evil, it just is what it is. My feeling though is that in the new blogging landscape, there's a certain paradigm choice to be made: are you going with your own flow, or are you going with the crowd? What's your focus? New collections, swatches and lightning fast reviews, or staying true to your unique perspective, true time-tested favorites, less popular products that really work and deserve a mention? I'm going to be quite blunt: the latter approach is not going to generate as many page views, or give you as many readers - you know, what most people would call blogging success. But is carving your own niche worth it for YOU?

It is worth it for me. I'm not a big player - there, I said it. What I get from beauty blogging are not free samples of the newest products, invitations to press events, external motivation in the form of readers and page ranks; although I'm not saying that I don't appreciate the rare brand outreach, or am not overjoyed over gaining new followers or seeing some nice stats for the month (thank you!!!). The reason I have been blogging for so long and do not intend to quit (come on, I'd be like abandoning my own baby!) is that I get a tremendous satisfaction from the very process of creating, from post ideas, through product photography, to actual writing - about something I love and feel passionate about. And still, the sense of community: so many wonderful readers, friends on and offline. You really are my tribe.

Practically, it means that you won't see many newest product releases, reviews and swatches here on Rocaille Writes. That might be a disappointment to some of you - and I understand. But from what my gut is telling me (and from what I can gather from your very enthusiastic response to the Anti Make-up Phase post), a lot of you are not here for it. What you will see on Rocaille Writes are products I'm truly enthusiastic about, be it old or new, from small or big brands, product comparisons so you don't need to spend your hard earned cash on everything that gets the hype, my own interpretations of current trends, thoughts on the blogging process, quality over quantity of posts, my struggles, experiments, randomness; whatever is on my mind as a writer. If I'm not going to sit with the popular girls because of that - so be it.

And yes, observing the current state of the beauty blogosphere can sometimes be quite depressing, and frustrating, and blogging blahs-inducing; but we shall withstand the storms and persevere. And maybe try not to look at those stats too often, and not compare myself - in the end, I can only be me, but I strive to be the best me that I can. Love you, my unique, fearless, no-bullshit readers. Friends.

36 comments:

  1. Thank you for writing this post; I agree with everything you've said here. My favorite beauty blogs have always been the smaller, more thoughtful ones like yours. I love the community that you guys have, and I love how seriously you take things that other people might deem frivolous. I started my own (still very new!) blog as an outlet for non-academic writing and a place to work out my thoughts on makeup and beauty and aesthetics, but I've already experienced the temptation to check my stats several times a day. Nothing good can come of that addiction, I know. I'm aware that I'll never be a big, popular blog, because on my grad-student budget, I simply can't afford to review dozens of new products per season. But those aren't the posts I most enjoy reading on other people's blogs, either. And I think knowing that only a handful of people will ever read my academic work has made me more comfortable with the thought of sending my random beauty thoughts into the void. I mean, I suspect more people have read my blog than will ever read the articles I end up writing! Now there's a sobering thought...

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    1. I guess I'm a bit similar in that I also come from the academic writing side of things - I started my blog still at Uni while doing research for my Master's degree. I definitely need to check out your blog! I think limited resources is honestly something that 95% women have to deal with, it's just not usual to spend as much of your income on beauty products as a lot of beauty bloggers and YouTubers do - so it's good to keep it all in perspective, and blog with confidence knowing there are many things you can focus on, not just new releases. Thank you for commenting! <3

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  2. I totally get what you're saying. I'd say I fall into the latter category too. I read quite a few blogs but none of them are for new product releases. I like substance and honesty, bloggers with a personality I connect with and who have no ulterior motives to charm me into thinking that a product will cure all my ailments and life problems. I'd say that it's better in the long run to be a niche and thus unique rather than following what everyone else does because that means people have followed/read your blog for you being you. Anyway that's my thoughts on the matter - interesting post :)

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    1. Thank you my dear, I'm glad I'm not the odd one out with my point of view and can share it soo freely and openly with everyone who reads this blog!

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  3. I adore your way with words, Monika. I think you hit all the right notes and brought up a lot of important points. It can get very fatiguing if blogging becomes a sort of rat race. There are so many beauty blogs now and it can all get very overwhelming very very quickly. I also miss that smaller intimate feeling that the beauty blogosphere had and feel thankful that I started when there were a lot more cozy, home-made feel to the blogs -- it was less intimidating to leave comments and somehow felt easier to be more open, less judged. I often think about fancying up my page to look a little more "pro" but intensely dislike the thought of looking like a cookie cutter blog. And it can be really difficult to say no to certain companies/PRs in how you want to present reviews and collaborations, but it helps when you think about how intelligent your readers are and remind yourself that at the end of the day, you work for yourself, not any brands. I feel lucky to be able to review press samples and know that it's mostly luck because I happen to be in Toronto where a lot of Canadian events are launched, but I do worry that I'm sometimes turning people off with the press sample header. Yet I've never felt tired of blogging to the point that I wanted to stop. Keeping it as a hobby makes it fun to do even after three years -- and a lot of it has to do with getting to know wonderful intelligent women like you. Keep on rocking on, Monika!

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    1. Oh Liz, you know I adore you and your blog - and I truly think you're one of the very few people who can keep a great balance between following and reviewing new releases but also staying true to your unique point of view, which is why many of us readers will keep coming back for more. And yes, the community is everything!

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  4. Very well said, Monika :)
    I do want my blog to be successful and have more presence but I try not to forget why I started my blog. Of course, I feel the pressure whenever I see new releases and LEs. If I see something I like from the New, that's great cause I'm a curious person. LOL. But mostly I just end up purchasing something of my fancy otherwise I would have hard time writing about it.
    Keep being yourself and writing beautifully just like you always have. I will look forward to more.
    Have a wonderful week! xoxo

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    1. Same here - I'll just feature whatever takes my fancy, no matter if it's old or new. I guess I just haven't been really excited about a new release in a while, maybe that's where some of my ranting is coming from ;) Thank you my dear <3

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  5. Hi Rocaille, I am new follower of your blog. I love the your writing (and that you are a fellow Murakami fan). And like you said, most readers are here for what you write. I personally enjoy makeup blogs where the blogger talks about what appeals to them and what works for them. Some personal tidbits about beauty (not just makeup and skin-care, but the concept of beauty)-and that's why i am glad i found your blog! It's as much for the make up as it is for the writing style.

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    1. Hi dear, I really appreciate you reading and commenting, and your kind words! Readers like you definitely make writing a blog worthwhile :)

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  6. I couldn't agree with you more. While my hiatus has more to do with how busy I am at my day job, I would be lying if I said that the changing landscape didn't have something to do with it. The overall atmosphere has changed since I started, and while I also don't begrudge successful bloggers their success it has changed how our once little community functions.

    I adore your blog regardless of what content you choose to post! Keep up the good work my dear.
    Jessica

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    1. I think quite a few of us have been going through diminished enthusiasm for beauty blogging recently, and I'm sure we probably share the same observations about what's going on in the community and our place in it. But, I think our small community within the larger community is still something completely unique and absolutely amazing, and there's nothing that would stop me from being a part of it :)

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  7. (I tapped out a comment on my phone while half asleep, and it disapeared... here's hoping this one makes more sense.)

    It's absolutely not a disappointment. I do follow many big name blogs that cover the latest and greatest, mostly to sate my curiosity and aid in deciding on new purchases. But my favourites are the ones with good writing, an engaging personality, and well thought out content.

    I've noticed that within certain beauty blog "cliques" that there is a similarity in style and content and I wonder how much of that is culture (many of the UK blogs I follow are in this vein, and a lot of them seem to be digital media students who started them as uni work projects), PR company round ups, or that sense of "keeping up with the jones" like you've mentioned. A combination of all of those, I imagine! There's nothing more depressing that opening a blog post and seeing EVERY SINGLE COMMENT take the form of "great post! [insert blog link here]".

    Keep doing what you do, and we'll still be here :D

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  8. It's great that you took the time to write this post and speak out against the homogenization of the beauty community. We've discussed this in real life multiple times so you know I agree with you :) I admit sometimes I feel indebted to a company for sending me stuff but most of the time, I don't feature it unless I really like or dislike it. If it's not relevant to my readers or myself, I don't accept the offer either. Sometimes I see the most random products and services being touted by popular "gurus" and I'm just confused. It definitely is rewarding to see your followership grow because it's a bit of a "huzzah!" moment and it's nice to know someone likes your work enough to want to have it pop it on their blog feed.

    My most rewarding gift from blogging has not been the press samples or fancy events but the amazing people I have been able to connect with through a common interest. It sounds so corny but it's so true! Before blogging, I had nobody I could talk to about skincare innovations and mineralized blushes but now I have a few great friends that could out-talk me in beauty :)

    Hope you never tire of the beauty blogging community enough to leave! I really enjoy reading your cleverly crafted posts and your swatches are always beautifully done in good lighting!

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  9. I actually quit blogging for a long while and only recently started back up after I came to the same realization back in August. I had been so focused on doing what people wanted, with reviews and lots of posts, that it no longer was fun. I decided to switch my focus back to what I cared about, I would rather share information about paring down my collection or my minimalist ways than another review. I think while maybe the blogosphere has changed it is maybe splitting into two sections. I know that I will never have the real pull with brands, but I am okay with that. While I do monetize my blog simply in an effort to mitigate the cost (since I have my own domain) I am less worried about making money and more interested in posting what I want.

    Don't get me wrong, seeing readership go up is thrilling. Same with knowing someone clicked on an affiliated link (though thats more cause it actually means someone somewhere read my blog). But I also know that if that became my only goal I would stop blogging again because I would not be happy, it would no longer be a past time but work.

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  10. I completely understand you. I love reading beauty blogs, but when you see the same product featured 5 times on the same day, with everyone having picked the same colors in the range (ha!), it's annoying and uninteresting. Yes, I do follow the hypes (I can't be helped) and I do post about some new products as well, but I buy those myself and give what I hope is an honest review. I know for example that the most viewed posts on my blog are the foundation reviews - but I wouldn't buy or review one that I know won't work for me, just for the sake of attracting views.

    I find it sad that we became a bit too standardized because that's why we lost interest in magazines versus blogs in the first place. But I also understand that dozens of new blogs are launching every day and the ones that are going to survive are the ones that offer the content with the best quality. Hence the temptation to release the information first when possible etc...
    Yet, I am grateful for the friends I have made and I think that if we can find our niche and provide good quality content, (which doesn't necessarily means expensive professional pics etc...), there is still a little corner of the web for us :)

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  11. I have the BLAHS. I've had the blahs for months now actually. Beauty Blogging is so competitive right now, and I just don't have the energy to fight for free stuff. Or the time. Being out west in Canada is harder as well, as there are no free events and bags upon bags of goodies handed to you at every one. Do I get jealous when I see others get stuff for free from brands I'd love to review? SURE. It's only human. You start to question yourself and think why them and not me? But I try to not do that any more. I don't give a rat's ass. Here's a story I haven't told many but I'll lay out here, because it's pretty relevant. A certain brand that I won't name, but let's say their blushes are all over the freaking place right now-used to send me stuff. But they won't anymore, because they heard me say that I was not a fan of their powders anymore and preferred my Guerlain Meteorites instead. So because they feared a negative review, I wasn't sent their 3 powder palette, and nothing ever since. GOOD RIDDANCE. I refuse to work with brands that fear negative reviews. Most of the PR I work with don't mind when I post my thoughts, and I prefer to work with brands like that. I like writing what I likes and being snarky when the occasion arises, and I'll keep doing that...for awhile at least. Success isn't measured by how much free stuff you get, it's by being true to yourself, and your readers. And in the end, that's why we started blogging, isn't it?

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    1. I appreciate you sharing your story, Tracy - it just proves that so many brands do have a very 'all or nothing' PR approach, but it's just not how things work for us bloggers and consumers, and whoever can't (or won't) understand that - yes, good riddance! I think in the end you lose more than you can gain by alienating women who are really passionate about beauty, like all of us here. But it's also nice to know not all brands share that policy, and it's fantastic to work with the ones who have enough courage to allow for some less positive reviews. Big hug to you, Trakeee!!!

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  12. Love your honest and how beautifully you express yourself in this post, Monika! Seems to me that as a product buyer and a blogger, it is easy to be sucked into the new release/LE/PR-driven machine. I love that your blog remains strongly about your personal approach to beauty and what interests you. Surely I see this in each & every post.
    I'm still quite new to this thing and while I think I remain entirely my weird self, I do feel the pull of that machine. I wonder what things would have been like if I started earlier? I bet I would have had a hard time had I started earlier because its the maturity of personal blogs like yours & Liz that inspire me greatly. <3 Rock on, Monika!
    your fan,
    Belly

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  13. i'm quite in agreement with you. as someone new to the scene i'm finding that the battle between being 'on top of the trends' and just plain blogging is alive and well inside of me. it's actually a real dilemna and i'm still trying to figure out how i see success for my blog instead of how i think people will analyze the success of my blog. i've been doing reviews mostly so far. yes, of the stuff that has been coming out. most of the time that's driven by genuine interest in the lastest product but i also find it annoying when i read the same product featured over and over again. BUT now that brands have been reaching out to me, i recognize that i will be contributing to that annoyance as well. i'm trying to strike that balance and have been working on creating more fullsome posts in line with The Man Repeller who I idolize.
    i hope to continue tempering my expectations for what my blog will achieve to only the things that i want to achieve. i hope to write for the sake of writing and to develop my writing skills even though i know that will decrease me readership. i hope to get to a point where that won't matter to me as much as it does now.
    thank you for your post monika, its been somehting i've been thinking about for while.
    Jenn @ABeautifulZen

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  14. I personally get overwhelmed easily (I stopped following all the big ones years ago because they simply post too much...about the products I can't afford/don't want to save up for anyway. Or I just got sicked of looking at the 18469 pictures of the same faces. lol) The emerging new ones don't bother me all that much (chances are, I haven't heard about them. oy...) I am never in that circle of beauty bloggers anyway.

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  15. Thanks for this, Monika. I think a lot of us agree with you (judging by the comments above) and I don't have much more to add. I think I do it more for the community, as well. I hate competing and my job isn't related to beauty, so I can't get all the new things all the time, but I think that forces me to be creative and explore new looks and trends and my own likes and dislikes, and I get a lot out of that experience.

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  16. Hear hear! I think what "kills" the motivation to blog/any kind of creativity is the external motivation (i.e. getting freebies, readership, + the keeping up with the Jonases of getting more PR samples, etc.). External motivation is the killer of intrinsic motivation (shamelessly quoting from Daniel Pink "Drive"), that is not to say that most of bloggers started out intrinsically motivated. I think PR bloggers do have their place in the blogosphere (much like you said, functioning like beauty magazine -- which I totally agree) and I'm sure we readers are more educated to know that.
    Much of the blogs I follow are indie blogs, someone like you who'd review an unknown clay sold at local Bartell's, or someone else who thinks a mundane, old-release products worth a second mention.
    So long as there are bloggers out there who stand committed to their intrinsic motivations, there will always be readers like me and many others who'd appreciate them. Keep writing & thanks for sharing this with us.

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  17. You know I love you, right? I REALLY, REALLY do. This post is an absolute gem and every word resonates.
    I think the wonderful comments above also illustrate a great strength of niche blogs like yours -- the community and thoughtful discussion. I only read 2-3 of the big slick blogs (by read, really 'skim' just for news and release dates) and never bother clicking through to the comments pages, whereas here the comments are guaranteed to offer much secondary pleasure. (Um, who, me? recovering academic who reads criticism for fun? ahem)

    Here's to many more beautifully composted posts and pictures, dear M. <3

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  18. Kudos to you for wanting to maintain your unique perspective and voice. I love your blog and read it for exactly that reason, I am reading unbiased opinions on a variety of products, not just what is the latest and greatest just released limited edition product. I will continue reading you until you decide you no longer want to blog. I have discovered some new products and made some wonderful purchases based on your opinions. Thanks!

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    1. You have no idea how much your comments and kind words mean to me! Thank you for reaching out, Remy :) My readers are absolute best!

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  19. I totally agree with this post. I actually stopped following quite a few blogs because they just became machines for pumping out multiple posts a day touting the newest products or recycling beauty tips from old posts. I don't read blogs for content like that. I want to hear about things that people truly love! Thank you for being true to yourself. The best blogs are the ones where the writers have passion about what they write. Kudos to you!

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  20. I can't believe how timely this post is. I've been going through a weird phase - as I said on twitter, I've fallen into this weird blogger equivalent of Keeping Up With The Jones. I've found myself getting upset about not getting invited to events or getting certain press samples, which is RIDICULOUS, because 1) I work full-time and have zero time to haul my ass an hour to said events and 2) I barely have the time or energy to post about the stuff already in my To Be Reviewed pile. And I haaaaaaaate competitiveness both on principle and as a personality quirk, so I really can't stand the kind of person I've become over the last month, comparing myself to other bloggers by some arbitrary yardstick of success.

    I think there's a big push in the blogging and especially flogging work to try to "make it" - meaning, become self-employed as a blogger/vlogger. Unless you have mad tutorial skills or are already established in this field, trying to go pro in beauty blogging/vlogging does mean having good relationships with PR (which inevitably colours your reviews and articles, no matter how hard you try not to let that happen) and writing about the newest thing on the market. And if that's something you want to do as a career path, then full steam ahead, dude. I guess I'm just a point where I'm trying to decide whether I want to be smaller and freer (with my time, ideas, passions), or succumb to the temptation to try to go bigger, where the pressure to conform and the expectation to perform is the same as in any full-time job.

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    1. I think many of bloggers share a certain degree of independence, focus and individuality, and so trying make us all fit into a marketing mold is just not something we can agree with - I do know I'd feel very unhappy being forced into such position, so I guess for me I have to choose small/niche but free versus big/popular and PR-driven. I really still dream that a day may come when these two approaches won't be mutually exclusive, but for now, I know the course I should be taking.

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  21. I don't write - I am just a reader of blogs. I do read a few of the big, slick blogs to stay abreast of what's new. But the blogs that I read on a regular basis are ones that take the time to truly write about a product - pros and cons, provide great swatches/comparisons and offer their own opinion on each product that they post about. I don't have the budget to purchase every single new thing that comes out. I prefer an honest write up vs just regurgitating the press release so that I know that I am making the best purchase I can for me. Blogs that post abt products that have been repurchased time and again or 'shop your stash' posts - those are ones that I enjoy reading. I appreciate seeing looks as that often provides me with some inspiration to pair some colors that I have together in a way that I hadn't considered before. I don't have the funds to purchase every new darling product that comes out. And I appreciate posts on a variety of price points. There are great products from the drugstore all the way to the swanky dept stores.

    I understand the concern about not posting a negative review from the blogger's view point - possibly not receiving press samples in the future or a brand/PR being so brazen as to state that they expect no negatives to be published. But as a consumer, I have limited funds. I want to know cons. If the copy states that it is hydrating but in reality it sucks the moisture right out of your lips - I want to know that so that I can make a decision if I want to chance it or not. One of the reasons I started reading blogs (besides entertainment) is to be a better informed consumer.

    I feel for the bloggers, even if you aren't posting every single day, if the majority of your posts are abt new products - where in the world do you store everything? I understand the burnout or blahs that a number of bloggers that I follow seem to be feeling right now.

    I don't have real life friends that enjoy beauty/skincare products like I do. So I appreciate that I've found some kindred spirits to discuss things with online. I hope that you continue to post. I will enjoy reading your posts as long as you enjoy writing them! Kristi

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  22. I follow a few blogs that constantly update about the latest products and such. Mainly because as a woman of colour, it can be hard to find relevant swatches of products that I'm interested in. I don't visit these blogs often, only when I am researching a product. I find the constant deluge of products overwhelming, and as a blogger myself, have become distraught with how quickly the size of my "collection" has grown.

    I wish I had started blogging back during the golden era. Now I prefer to be one WRITES about what I'm interested in. Like you I prefer blogs that have actual written content, with a perspective. I regularly read some of the bloggers who have taken the time to comment here. Thank you for what you do and please keep it up.

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  23. Blogger just ate my response so I'll try again. I'm a longtime reader (from the beginning) but not a commenter. You write one of my favorite blogs because you focus on writing quality not quantity, and are always honest with your thoughts. I enjoy that you share what works and doesn't work for you, whether they're new or old products. I like that you challenge yourself to buy less and share your experiences. I really agree with what's been said above. Can I just say ditto. The blogs I follow are, I think, primarily in your niche - bloggers that are true to themselves that care about themselves and their readers and don't think of this as a business but an adventure with friends. If anything, I am now an eve more loyal follower. Thank you for all the work and thought you put into your blog. It truly is a joy to read.

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    1. I really appreciate you taking the time to comment (Hah, I actually got both of your comments... I kept the longer one :) and thank you, thank you, thank you for the kind words. I think we bloggers sometimes forget there are wonderful loyal readers out there, and just because we can't see the comments, doesn't mean you're not there. Sending big hugs to you <3

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  24. I'm a reader not a blogger. I follow 3 "big" blogs and a dozen "smaller" ones. I'm not interested in following any more large blogs. I definitely enjoy my three, and I appreciate their efforts, but if I browse new blogs, I'm always looking for less commercial ones. I just really enjoy it when people freely express their unique perspectives and insert some of their personality, daily life, and values into the blog. It's what makes it worthwhile. :-)

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  25. Hello from a fellow Polish girl. I love your post. I just started writing my won beauty blog and although I have wanted to do it for years I have always been scared. How can I compete with all those big names who have access to all press samples and stuff? But i realized that I can still interest people without all that, I can share my knowledge and engage my readers and simply share my passion. And that's what you're doing and it's fantastic. I read your blog on regular basis but it's the first time I am commenting. Cheers!

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  26. Well observed, well put and beautifully written. I personally like to keep my blog a little bit against the tide (being such a devil's advocate myself ;)), but sometimes feel it might get to be too negative if I'm not too happy with a product the whole blogging world is raving about, and consequently tend to avoid posting it. It is a bit of a quandary, because the result is that only positive reviews are posted. :) As a reader, I tend to put my trust on bloggers that aren't so business-y minded, as I feel they are holding up against the big-company pressure better (be this true or not). Loved reading this, thank you.

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