Review: Love Alpha Frozen Jelly Eyeshadow

Love Alpha Frozen Jelly Eyeshadow in Rose Pink is another part of my foray into the world of Asian make-up, and the possibly the weirdest eyeshadow texture I have ever come across; literally, it's a thick jelly. I don't really see the 'frozen' part, but it does feel quite cooling on the skin, and the sparkles look very icy, so maybe that's it?


I find the packaging very cute: the outer box is made of nice satin cardboard with vintage patterns and product description. The jar itself is transparent plastic with a plastic silver cap; a bit over the top, but fun nonetheless. The gel/ jelly eyeshadow inside is a sheer light pink base packed full of fine iridescent glitter, which turns gold, silver, pink and lime green in the light. Pretty!


On the skin, the eyeshadow applies as a wash of glitter particles with no base color and feels slightly tacky to the touch. The glitter seems to stick pretty well so there's minimal fallout, and when applied on bare skin, gives somewhat of a wet look. It also works well both under or on top of a powder eyeshadow.


Overall, I think Love Alpha Frozen Jelly Eyeshadow is an interesting alternative to loose glitters: it sticks well, so there's no need for an additional base/ primer. The glitter is fine enough so that it looks quite subtle, and lasts well on the eyes. What is your favorite glitter eyeshadow, ladies?

Disclaimer: The eyeshadow was provided to me for review consideration by kkcenterhk.com. I am not compensated to feature it on my blog nor am I affiliated with the brand. All opinions are my own and 100% honest, as always!