BYOB, or Build Your Own Birchbox. When Birchbox's first store opened in SoHo back in July, I was instantly interested in coming down to pick out five mini beauty products of my choosing for $15 + tax, because a) I'm a control freak, b) minis are adorbs. Right?
back in 2011 - but after less than a year, I cancelled my subscription. While the boxes were fantastic for discovering new brands and products, and overall a good value for money with occasional full sizes thrown in, after a while I started amassing large quantities of deluxe samples I had no use for; some products just plain didn't interest me or weren't a good match for my skintone/ skin type/ hair type/grooming habits, while others I wanted to try, but couldn't keep up with the constant stream of new stuff. And so I cancelled.
But I still love getting minis and travel sizes, because they're a great (and cheaper) way to try new things without committing to the full bottle, on top of actually being useful for travel or carrying around in your purse. So for me, the Build Your Own Birchbox service is the best of both worlds: you're getting five deluxe samples to try out, but you get to choose what goes in your box. Perfect!
a link for the list of services and pricing, in case you're curious. You can also book services online).
Overall, I was really happy with my Build Your Own Birchbox experience, and the store had a nice ambiance for browsing hard to find products. I would definitely recommend the BYOB service, and in fact, I'll probably do it again myself with my best friend when she comes to visit New York in October. New Yorkers, have you visited the Birchbox store already? What are your favorite beauty spots in SoHo?