When I first started seeing Zoeva's brushes on a multitude of YouTube channels, I immediately assumed it was another make-up brush company just like Sigma. Sigma, when it first started, became popular for making inexpensive dupes of MAC brushes right down to the same numbering system, then affiliated half of available beauty gurus, got greedy due to the success it's been having, and gradually increased their prices. I wouldn't even mind all that if the quality of their brushes was any good - but it's not, and I also have no patience for gimmicky products like a brush-cleaning oven mitt. So, by the same token, I had absolutely zero interest in trying Zoeva brushes.
Lauren's overview of Zoeva brushes that she ordered and paid for herself, and she was very satisfied with the quality and performance even compared to brands like Hakuhodo. And then I started watching a Polish beauty channel where Zoeva's brushes were reviewed in detail and used regularly for a variety of looks. Those two things, combined with Zoeva's reasonable pricing and a wide variety of brush shapes and types available, made me finally pull the trigger and order five different brushes to try for myself.
As you can probably tell, I'm very happy with my purchase, and I enjoy using all of the Zoeva brushes I ordered. They are without a doubt better quality than the Sigma brushes I own, or even than my thus far unparalleled affordable favorite, the Bdellium Tools. I also think Zoeva has an edge over many other brush companies due to the variety of interesting brush shapes they have on offer, and they continue to further expand their brush line (for example, they now also offer many of their brushes in vegan bristles). I will definitely try to get my hands on some more of their brushes, maybe by requesting a couple from my mom in Poland for a birthday or Christmas gift - I'd rather not pay $16 in shipping again if I can avoid it ;) Have you tried Zoeva make-up brushes? Which ones do you reach for the most often?